Why brands are wasting their biggest LinkedIn opportunity
Spoiler alert: It has nothing to do with their company pages.
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94%
of LinkedIn users believe that a complete LinkedIn profile enhances executive influence + brand status
On average, C-Suite decision makers follow more personal LinkedIn profiles of business leaders than they follow company pages.
84%
of C-level executives use LinkedIn to make purchase decisions
Your personal LinkedIn profile is your company’s biggest brand-building opportunity.
Does this sound familiar?
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Your LinkedIn company page is where you promote your brand. You haven’t given much thought to your personal profile.
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You don’t have the time or energy to spend building your influence on LinkedIn. After all, you have a business to run.
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You have no idea how to start building your presence authentically while driving value for your brand.
You need trusted advisors to help transform your executive LinkedIn profiles into business-building engines.
All while creating authentic personal brand narratives that resonate with your target audiences.
You need executive LinkedIn management.
Evans & Co. has:
Built engaged audiences of LinkedIn followers for B2B & B2C Fortune 500 executives
Increased executive visibility on LinkedIn
Created and deployed captivating personal brand narratives for executives, thought leaders and SMEs
Developed content strategies that amplify brand awareness, consideration, and conversion
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58+
LinkedIn executve trainings delivered since 2020
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300%
average increase in LinkedIn post visibility within 4 months
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625%
Average increase in executive post engagement within 4 months
Send us your email & we’ll send you a sample LinkedIn training agenda.
Services tailored to your unique needs
LinkedIn trainings for executives and thought leaders
Just need one-off trainings? No problem.
Let our team of marketing and social media leaders deliver impactful trainings for you and your team on how to plan, deploy, and measure executive LinkedIn profiles to positively impact business goals.
Full Executive Profile Management
Relax - we’ve got this. We deploy our best-in-class LinkedIn content strategists to manage your executive LinkedIn profiles on an ongoing basis.
Not only do you get individualized strategic plans for each executive, we deploy our best-in-class three-step process, creating personal brand narratives and impactful content &creative to increase awareness, engagement, and followers.
We handle all LinkedIn content creation, posting, engagement and reporting, working closely with your team to ensure brand messages are amplified and integrated as authentically as possible.
Strategic Consulting (Project Basis)
Leverage our personal brand-building expertise but leave the execution part to your internal team.
We audit your desired executive social channels, concentrating on LinkedIn. We develop a strategic plan with you following our proven 3-step process. We advise you on how to optimize profiles for greater visibility and engagement.
We recommend content themes, creative executions, and create storytelling prompts to help your team gather relevant, authentic content on an ongoing basis. And we help you set goals so that you know what success looks like.
“Your results speak for themselves. I sing your praises to everyone I talk to.”
— Business Unit CEO of a Fortune 500 Company
“Our CIO gained 30 new prospects as connections this week, and his follower count has doubled! ”
— Chief Communications Officer at a B2B Fortune 500 company